Magic for a global cause
Tempest’s Viral Video Magic Promotes UN Campaign.
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Young & Rubicam, one of the worlds leading marketing communications companies, with a global network of 163 agencies in 81 countries around the world, recently commissioned Marco Tempest to create a special viral video to promote widespread awareness on behalf of Y&R’s client - the United Nations. Marco created the video entitled “Just Stand Up” for this campaign. “Stand Up” is the message Marco incorporates into an innovative magic video to communicate awareness for the Unitied Nation’s Millennium Campaign for the Environment. Launched in 2000, The Millennium Campaign for the Environment is a worldwide effort towards creating a sustainable global environment and eradicating global poverty. Marco created a brand new illusion for the campaign, shot using just his camera phone. The videos are a part of Tempest’s popular series “Phonecam Magic,” which has scored record viewings on viral video sites Youtube, Google Video, iTunes and others. In the series, Tempest challenges himself to create completely new and unique magic on video using nothing more than raw footage shot on his cellphone camera. No editing or post-production “Hollywood Effects” are allowed. Y&R will post this video live throughout its worldwide media channels as of today.